Technological Revolution

Importance And Tips For Email Marketing In Hotel Industry

Prerna Aditi
  2022-08-15  5 min

One of the key ingredients to running a business is proper and efficient marketing strategies. These are the tactics used by manufacturers and sellers to promote and sell their products and services to the target segment. When it comes to marketing strategies, there are many of them - social media marketing, advertising, content marketing, email marketing, and the list goes on. Employing these marketing strategies, one can reach a broader audience and generate more revenue.

In the hotel industry, sending emails and newsletters is a part of email marketing. Hospitality Email marketing helps fetch customers and increase profits for hotel owners. Today let us talk about email marketing.

What Is Email Marketing in Hotel Industry

Email Marketing for hotels is a way of promoting your products and services through emails and newsletters. It is also about retaining existing guests by giving them a membership loyalty program or keeping them informed about the latest discounts and offers. Every small big company uses email marketing in some way or the other.

Importance Of Email Marketing For Hotels

Here is some importance of email marketing to help understand the importance of sending newsletters and emails to your potential guests.

  • It facilitates reaching the target audience in a personalized manner.
  • It helps increase the sales of products and services offered by a brand.
  • It covers the entire information of the products and services you are offering.

Tips For Email Marketing for hotels

1. Find Your Target Segment

Finding your target segment and reaching out to them is essential to sending an effective newsletter. When you find your target segment, you will understand their needs, demands, preferences, choices, etc. Your target audience is the ones interested in your brand. Explore your customers’ needs, preferences, incomes, hobbies, and travel patterns. Using this information, you can curate a newsletter for your target audience. And persuade them to book a room in your hotel.

2. Use Intriguing Subject Lines

Often users ignore the emails only because the subject line is too general, rhetorical, or confusing. Writing effective and intriguing subject lines are highly recommended in hospitality email marketing. Your subject line decides whether or not the users will go through the email. While writing subject lines, kindly try to avoid using spammer words such as ‘WINNER’, ‘FREE’, ‘ORDER NOW’, etc. Try to be realistic, specific, clear, and intriguing through your subject lines.

3. Send Personalized Emails

Sending personalized emails is one of the tricks you need to use while sending an effective newsletter and opting for email marketing. Personalization doesn’t mean you will use the first name of your target customer. It also means sending emails as per their demands and needs. For example, if a user is looking for discounts, you can send a newsletter stating the discounts you will be offering to him/her. You need to win their confidence by sending personalized emails.

4. Include A Call To Action Button

After your target audience has read your email, you need to direct them to go through the further steps. Adding a call-to-action (CTA) button in your email is recommended to bring them to your website and make a booking, give feedback, or sign in. For this, you can use ‘Book Hotel’, ‘Visit Website’, ‘Give Your Feedback’, etc. While using the CTAs in your emails, make sure you are clear and specific.’

5. Keep It Short And Simple

To send effective newsletters and emails, keep your emails short and simple. Using flowery words and complex language can annoy your audience, and they may delete your emails. They may also spam your emails and thus never give attention to what you want to convey to your audience. Convey your message using simple language and crisp yet engaging content.

6. Be Regular And Consistent

Being regular and consistent with email marketing in hotel industry is essential. If you want to make a place in the minds of your target audience, you need to be regular and consistent. Send them newsletters from time to time. While you are sending the newsletters, be consistent with the vision and objectives of the company. Frame your email content around the USP of your hotel brand.

7. Send Mobile-Friendly Emails

These days users usually check their emails on their mobile phones. They are no longer dependent on their computer or laptop to check their emails. This means you need to optimize the emails so that the users can view them on their mobile phones. If the emails aren’t optimized, the users will delete them even without going through them. You need to use clear subject lines, and include the right images and quality content. End your emails with a call to action.

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